SEO (or Search Engine Optimization) is an effective way that marketers are able to curate their sites to appeal to those who visit them. It is not uncommon for marketers to measure their level of success through this type of effort. If someone who is editing a site notices that the SEO they implemented is not working very well, they will often only concentrate on fixing that until it works.
This can lead to them concentrating too much on only one thing. Other means that marketers use to gather their online data include performing analytics tests and gathering their data that way, monitoring page views on their sites or pages, and achieving goal conversions. While these are all key components that can help to make up a businesses’ overall success, they are not the end-all, be-all, of all marketing plans in existence. The internet has its uses, but the phone is still being used by most of your customers to perform business tasks.
Call tracking is highly underestimated for its value in marketing, often overlooked due to the fact that not everyone understands how it works or even what to do with the data that they have gathered from their efforts. The truth is that this is just as valid and valuable of a resource for creating and sustaining leads and monitoring inquiries as all of the other aforementioned details. Even though we spend a large portion of our day browsing the internet or doing business via the internet, many people still have to speak over the phone for their business and for other purposes as well.
By having customers pick up the phone and physically call your business, you can introduce a whole new type of lead. One that is more personable and thus more desired by individuals. How many times have you heard a potential customer complain about such-and-such business only having an automated phone service and never being able to speak to a real person anymore? Even if you do have an automated service set up, having the option for customers to be forwarded somehow to a real person in certain situations is beneficial to both providing more satisfied customers through quality customer service and potential new leads that you can gather data on, depending on their behaviors during calls.
Before recent technological advances were made, it was very difficult to be able to determine exactly where inquiries made to your business via phone call were coming from. Until recent years, this led to a lot of business owners and their marketers not knowing how effective their marketing was, since it was leaving out a big chunk of their customer base’s data. Some companies would rely on surveys for people to take after the call, in order to gauge where they were calling from. Those methods were unreliable and spotty at best.
Now there exists top of the line call tracking software, which will allow you to know more about your marketing stats and whether or not your efforts are being made in vain in certain areas, versus others. By knowing where someone is calling in from, you can effectively minimize unnecessary costs by concentrated on locations where you are getting the most attention to your business. The benefits are aplenty with call tracking and it’s just one more expert way to obtain invaluable data that can improve the way you do business.